Attorney Search Engine Optimization

Read an article the other day about the most expensive key words for Google PPC programs. Attorney and Lawyer and certain variations were 5 of the most expensive key words placed with Google ads. This tells me two things: Doing pay per click advertising for attorneys is very expensive and getting great organic search results is getting more difficult. I've worked with hundreds of attorneys on search engine optimization (marketing) in Dallas, Austin and San Antonio. I am finding more specific content is working well for my clients. I had written a page for Oil Field injuries for a client in Austin. He secured what he feels will be a seven figure case in East Texas from a serious oil field injury. Great example of how specific content can be successful.